TRUSTED ADVISOR
From latim consiliarĭu. Someone who is trained to listen to people and give them advice about their problems; who is in it for a long term relationship not short term gain; who puts clients’ interests in front of their own; who is genuinely interested in their clients and their businesses; who works really hard to understand the client's underlying interests; who gets up close and personal, connects emotionally and is genuinely passionate, enthusiastic, credible and authentic.
ADVISOR
From latim consiliarĭu. An expert who gives advice in a particular field. Normally a person with more and deeper knowledge in a specific area and usually also includes persons with cross-functional and multidisciplinary expertise.
TRUST
Firm belief in the reliability, truth, ability, or strength of someone or something. Assured reliance on the character, ability, strength, or truth of someone or something. Belief that someone or something is reliable, good, honest, effective, and that such person is honest and sincere and will not deliberately do anything to harm you.
ETHOS
From Greek éthos. The set of moral beliefs, attitudes, habits, etc., that are characteristic of a person or group. The distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group, or institution.
DEDICATION
The quality of being dedicated or committed to a task or purpose. The willingness to give a lot of time and energy to something because it is important.
COMMITMENT
The state or quality of being dedicated to a cause, activity, etc. Willingness to give your time and energy to a job, activity, or something that you believe in. The act of binding yourself (intellectually or emotionally) to a course of action. A promise to do something or to behave in a particular way.
TRANSPARENCY
Being open and honest. The quality or state of being transparent. A state in which things are free from any attempt to hide something. The quality of being done in an open way without secrets. An honest way of doing things that allows other people to know exactly what you are doing.

Lasmar Advogados is a boutique law firm focused on families’ and family businesses’ services.

Our extensive knowledge and experience in providing legal services dedicated to individuals, family group and family-owned entities, combined with our highly qualified and skilled team, allows us to deliver unparalleled personalized and high value-added legal solutions to our niche clients. 

We know that each family group is unique – that is why we relentlessly seek to know every new client in depth, understanding their specific culture and objectives. We always walk alongside our clients throughout their families’ and companies’ different stages of life, building a close relationship of mutual trust based on shared beliefs, values and stories, which nourish our lasting connections. 

With this long-standing relationship, we are able to have a “bird’s-eye view” and holistic approach to the various aspects involving the life cycles of our clients’ family and businesses, as well as a deep knowledge of their profile, which enables us to better foresee potential conflicts and risks and deliver, in an agile, safe and assertive manner, carefully tailored advice fully adherent to the particular perspective of our clients’ goals and needs.

Based on this singular approach and our unconditional commitment to the long-term safeguarding of our clients’ interests, many of our clients see us not only as their lawyers, but mainly as their trusted personal advisors.

Areas of expertise

Our strategic litigation practice includes assistance on all stages of litigation, always providing our clients with a qualitative and quantitative view (“jurimetrics”) of the conflict, whether on its prevention, through the elaboration of legal opinions, notices, specific legal advice and acting on mediations, or in the broad legal assistance and representation in administrative, judicial and arbitration proceedings involving the most diverse areas of law.

The vast experience of our top-tier M&A team in transactions of varied sizes, natures and industries, both domestically and internationally, particularly on the “sell side” advising families and family businesses for over 25 years, sets us apart in the Brazilian M&A scene.

Based on a close relationship with our clients, including active participation in the various legal, commercial and emotional discussions associated with the management, protection and eventual sale of their assets, whether partially to a financial investor, fully to a strategic investor, or by going public or merging/associating with third parties, we have developed an unrivaled “skin in the game” approach to advising on M&A transactions: we fully incorporate the particular challenges and goals of our clients, invariably acting as a true extension of the family in the legal and strategic sphere.

From a strictly legal perspective, we provide complete assistance on structuring and implementing the transaction and monitoring its post-closing, including the preparation of the asset/company for the transaction, pre-transaction (“vendor’s”) due diligence, definition of the market approach strategy, prospect of potential investors, interface with financial advisors involved in the process, binding and non-binding offers’ evaluation and review, drafting, review and negotiation of any and all agreements and/or documents (preliminary or binding) required for the execution of the transaction, submission of the transaction for approval by regulatory bodies (i.e. CADE, BACEN), registration of documents before the applicable authorities (i.e. board of trade, notary’s offices), and post-closing management and monitoring.

Our M&A practice goes far beyond providing industry-leading legal advice in complex corporate transactions. As trusted advisors to our clients and M&A transaction specialists, we value personal relationships. Our team has an extensive network of contacts with investors and market professionals of all kinds and, where appropriate, we put all this relationship and knowledge of the M&A industry to the benefit of our clients through unique connections capable of generating strategic value and new business opportunities.

We have a multidisciplinary team that has extensive knowledge of legal issues related to the mineral activity, having advised several players in this sector in the various issues related to mining law. We provide assistance on all phases of the mineral project, including its design, research, development, mining, commercialization and closing of the mine. In the transactional sphere, our team is a reference in the Brazilian market, having participated in numerous high-impact domestic and cross-border M&A mining transactions.
Our real estate practice covers the most diverse operations involving both urban and rural properties, from typical purchase and sale agreements, leases, rents, mortgage, to the structuring and implementation of more complex real estate projects, including real estate due diligence and transactional advisory, such as incorporations, workouts and restructurings, built to suit, subdivisions, joint ventures, partnership agreements, financing/lending, barter, sale lease back and forestry and agricultural enterprises.
Our extensive experience and primary focus on serving families and individuals allow us to provide unrivaled advisory services in the development and implementation of assets and succession planning. We know that each family is unique and for this reason we focus on customized solutions, carefully tailored to fully serve the particularities of each family, always seeking the highest legal security and tax efficiency for the perpetuation, legal organization, and maximum valuation of their assets.
We act in a wide range of matters related to Corporate Law, including monitoring of daily corporate matters and drafting the respective acts (i.e. articles of association/bylaws, dissolution and liquidation of companies, contractual amendments, minutes of meetings of management bodies), and implementing of complex corporate operations, such as reorganization, restructuring, merger, spin-off, incorporation, transformation, drafting of any relevant contractual instrument (i.e. investment agreement, shareholders and partners agreement, put/call option), providing advice on directors’ and officers’ duties and responsibilities, and drafting and implementation of corporate governance rules and standards.
Our tax team has vast experience in advising on a wide range of tax issues, both in the consulting and litigation areas, developing and implementing strategic and personalized solutions on a case-by-case basis, including tax planning related to mergers and acquisitions, corporate restructuring, debt restructuring, assets and succession planning, installment plans and tax transactions, as well as complete assistance in administrative and judicial proceedings in all court levels.

PARTNERS

EDUARDO CAMPOS LASMAR

Partner | +55 11 98662-7000 lasmar@lasmaradv.com.br
SAIBA MAIS

BRUNO CHAVES SANTOS CORDEIRO

Partner | +55 31 99802-9850 bruno@lasmaradv.com.br
SAIBA MAIS